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Channel: 2008 – Brian Solis
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Is Your Company Investing in Digital Transformation or Digital Iteration?

Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today....

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Stop Talking About a Customer-Centered Culture and Build It Already

Business People Working with Technology In 2016, I had the opportunity to visit my mother’s birthplace, Madrid, Spain, and keynote the inaugural Digital Business World Congress (DES). I was invited to...

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Employees Swipe Right to Personal Tech in the Workplace

The consumerization of IT has been long in the making. While it’s nothing new, the employee-driven trends of social media, BYOD (bring your own device) and BYOA (apps) in the workplace are only...

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What does the future of CX look like? Here are some of the most promising...

What does the future of CX look like? That was the question asked by CMO.com shortly before the new year. The result is an impressive list of predictions offered by some of the brightest minds working...

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In Truth We Trust?

I often hear people say… the one thing they appreciate in someone is “how honest” they are …or that they “speak their mind.” But, they’re not the same. Honesty is free of deceit and untruthfulness....

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Is technology is creating a narcissistic society?

Part 2 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain. This interview is with Expansión, “La tecnología está creando una sociedad narcisista.”...

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The Digital Transformation of Cities and City Governments

Digital transformation is affecting every aspect of our world. Looking beyond the typical business case studies, some of the most interesting, and overdue, work in digital transformation is happening...

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Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’

Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape. My research and ongoing work with Google...

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Digital Transformation Through a Global Lens

Part 3 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain. This interview is with i9 Magazine, “O mundo digital visto por peritos internacionais.”...

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Future digital banking trends that apply to almost any consumer-facing business

Each year, my friend Jim Marous assembles some of the industry’s most interesting perspectives on retail banking trends and predictions for the year ahead. I was invited back to share my thoughts...

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The Nexus of Digital, IT and Science Fiction in the Future of Work

I have to tell you, I am absolutely loving the Digital Outliers podcast series and I hope you are too. In this episode, I get to talk with Brenda Cooper who among many things, is the CIO for the city...

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Great Customer Experiences an Upgrade to Executive and Management Mindsets

It’s a new year and not necessarily another step forward. This isn’t the first time I’ve used this profound picture by Banksy as inspired by Meek. It always inspires me to spread my wings as a change...

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Designing for the Human Side of Digital Transformation

On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures. He believes (and my...

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The Biggest Mistakes Companies Make in Digital Transformation and Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and...

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Adapt or die: How the travel industry can survive in the era of digital...

Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success. We live in an era of digital Darwinism, where technology and society are...

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The Art of Storytelling in an Era of Connected Audiences

Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen. Little did they know, the audience would become storytellers in...

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If we don’t disrupt ourselves, it will be a gift given to us by someone else

We all talk of change. But it’s a much different story when the need to change becomes our reflection in the mirror. It’s not easy. But if we are to affect any change around us, we must begin with...

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You are not a digital marketer…at least not yet

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel....

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Exploring digital transformation and influence

I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this...

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Digital Transformation is not a Cost-Center, It’s an Investment in Market...

In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation...

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