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Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch...
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Enhancing Customer Experience With Wearable Tech
Guest post by Blake Morgan (@blakemichellem), Customer Experience Futurist, Keynote Speaker, Author of the new book, More Is More In X: The Experience When Business Meets Design, author Brian Solis...
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From Future Shock to Future Proof: Digital Transformation is not a...
When I set out to research digital transformation several years ago, I did so with the belief that there was more to the story than technology, IT and modernization. Yet, the name itself implies that...
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Las seis etapas de la transformación digital
el futuro es ahora… La transformación digital es una de las mayores tendencias que impulsan la evolución y modernización de las empresas en todo el mundo. En mis investigaciones, he llegado a definir...
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Digital Transformation Needs Change Agents and Leadership Not Just Technology
Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of...
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The New Kodak Moment = That Moment When You Lose Market Relevance
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant...
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I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead,...
This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that...
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Boldly Go: The Confluence of Digital Transformation, Innovation, Culture and...
There are almost too many technology trends to track these days and it’s only getting more complicated to keep up. At some point, one must focus, dive deeper and learn. This year, I’m centering my...
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Innovation is a gift worth getting: Competing for the future starts with...
Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing,...
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Crossing Over to the Darkside of Digital and Seeing the Light
“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.” Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the...
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Designing the Experience: My Ongoing Experiments with Book Trailers and...
I’ve always been fascinated by Hollywood trailers. So much so, that 10 years ago, I was determined to develop a trailer for my next book at the time, Engage!. Since then, I launched every subsequent...
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Experience Happens: Design What You Want People to Feel
“Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to...
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X Marks the Spot Where the Medium is the Message
Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and...
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It’s Time to Bring Digital Literacy to the C-Suite
I think the next big thing following massive innovation on the CX front is EX…employee experience. But, to do so requires a level of inward empathy not usually found roaming the halls of the C-Suite....
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Why your website sucks and how to better engage with digitally-savvy consumers
I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and...
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A Real-Time Conversation About AI and the Future of Work
I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter....
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Is Retail Dying or is it Time for a Renaissance?
Guest post from Michel Lewis (@BizMike), founder of RoomSignal and long-time friend of Brian. Retail is dead. Heard that phrase before? For the last decade we have watched as digital companies like...
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Destination CRM: UX Can Make Your Business Disruption-Proof
Brian Solis, Destination CRM User experience design is now a C-level imperative, whether executives get it or not. Companies in almost every industry are holding on to their past. They’re grasping to...
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Digital Transformation Must Lead to Business Transformation
Who owns digital transformation within your organization? Is it the C-Suite, marketing, IT, HR? It’s now essential for all stakeholders – no matter their level or role – to become acquainted in the...
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Deepening Customer Relationships with Contextual Content
Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by...
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